Founder's POVs

Unfiltered Takes.
Real Opinions.

Direct thoughts on growth, performance marketing, AI automation and building a brand in India — from Jay Solanki, founder of Sarvopaya.

Jay Solanki

Jay Solanki

Founder, Sarvopaya

Performance Marketing
August 2026·6 min read

Why 80% of D2C brands fail at paid advertising — and what the successful ones do differently

Most D2C brands treat Meta Ads as a tap. Turn it on, money comes out. Turn it off, nothing. Here's why that mental model destroys margins and what building a real acquisition system actually looks like.

Jay Solanki
Jay Solanki
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AI Automation
July 2026·5 min read

AI automation isn't about replacing people — it's about removing the work that was already wasting them

Every founder I talk to thinks AI automation will reduce headcount. The ones who actually deploy it find the opposite — their team finally has time to do the work that moves the needle.

Jay Solanki
Jay Solanki
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SEO & GEO
June 2026·7 min read

The SEO strategy that worked in 2022 is actively hurting you in 2026

Keyword stuffing, thin cluster pages, guest post link farms. These tactics did not just stop working — Google is now penalising the sites that relied on them. Here's the 2026 playbook.

Jay Solanki
Jay Solanki
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Founder POV
May 2026·5 min read

Why Indian agencies should stop apologising for being Indian

The conversation in our industry defaults to 'we can match Western quality at Indian prices.' That framing is wrong. Here's why Indian market knowledge is an unfair advantage, not a liability.

Jay Solanki
Jay Solanki
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