SaaS Development
Ledgerly — SaaS Product Launch
Took Ledgerly from private beta to public launch with a rebuilt product and go-to-market site.
Ledgerly had strong signal from a private beta but no public-facing product story, pricing page, or onboarding flow ready for a real launch.
1. The Challenge
The beta product worked, but there was no positioning, no pricing model tested against willingness to pay, and no marketing site built to convert cold traffic into trial signups.
2. The Approach
We ran pricing workshops with the founding team, built a marketing site around three clear buyer journeys, and designed a self-serve onboarding flow that gets a new account to first value in under ten minutes.
3. The Result
Ledgerly's public launch converted 3.2% of site visitors to trial signups in the first month, well above the category benchmark, with zero paid spend behind it.