Website Development
Nova Storefront — Full Website Redesign
A full website rebuild focused on speed, clarity, and conversion for a fast-growing D2C brand.
Nova came to us with a five-year-old website that no longer matched the brand or the business. Traffic was healthy, but conversion had stalled and the site took over six seconds to load on mobile.
1. The Challenge
Nova's catalog had outgrown its original site architecture. Product discovery was buried three clicks deep, checkout dropped a third of shoppers before payment, and the design no longer reflected the brand's premium positioning.
2. The Approach
We rebuilt the site from the ground up on a lightweight, component-based stack — restructuring navigation around how customers actually shop, compressing checkout to two steps, and rebuilding every template for sub-two-second load times.
3. The Result
Within eight weeks of launch, mobile conversion rate was up 42% and average load time dropped from 6.1s to 1.8s. The new site now serves as the template for every regional storefront Nova has launched since.